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What does it mean to
Go Green?
It means to promote sustainable development without compromising future generations and to reduce the creative industry's worldwide carbon footprint. While celebrities have long been environment activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations. Today, green is becoming a way of life within global entertainment business operations with industry icons Richard Branson and Rupert Murdoch committing their vast empires to the cause.
