Keynotes

Ed Begley Jr.
Host
Living with Ed
When it comes to taking personal responsibility for the environment, few individuals can match the record of actor and activist Ed Begley, Jr. Known for turning up at Hollywood events on his bicycle, he has served as chairman of the Environmental Media Association and the Santa Monica Mountains Conservancy.  He serves on the boards of organizations including the Thoreau Institute, the Earth Communications Office, Tree People and Friends of the Earth.  His work has earned awards from numerous environmental groups including the California League of Conservation Voters, the Natural Resources Defense Council, the Coalition for Clean Air, Heal the Bay, the Santa Monica Baykeeper and the Southern California Gas Company.  Currently, he is the co-star of the hit HGTV series Living with Ed, a look at the day-to-day realities of “living green” with his not so environmentalist wife Rachelle Carson.  The series is currently in production on its 2nd season.

Susan Docherty
General Manager, Western Region
General Motors Corp.
Susan Docherty was named General Manager of GM's Western Region in March, 2006. Headquartered in Thousand Oaks, California, Susan leads the sales, service, marketing and distribution efforts in the Region's 16 states, which includes more than 1,000 GM dealer locations. Prior to her position at the Western Region, Susan was the General Manager for GM's HUMMER brand. In this role, she was responsible for marketing, sales, distribution, dealer development and management of the HUMMER brand worldwide. During her time at Hummer, Susan was charged with launching the new H3, which increased Hummer's sales by greater than 70%.

Rich Lechner
VP, IT Optimization
IBM
Rich Lechner was named Vice President of IBM's newly formed IT Optimization business unit in March, 2007. In his current role, Mr. Lechner oversees an extensive portfolio of solutions that combine hardware, software and IBM services to help IBM customers simplify, better manage and do more with their existing infrastructures. As part of this, he is responsible for IBM's virtualization, grid and platform management offerings.

Tony Pace
Senior Vice President and Chief Marketing Officer
Subway Franchisee Advertising Fund
As senior vice president and chief marketing officer of the SUBWAY Franchisee Advertising Fund Trust (SFAFT), Tony Pace develops integrated marketing and advertising programs to drive profitable sales in nearly 28,000 restaurants around the world. Pace has been integral to the development of many successful advertising campaigns including the David Spade "No" campaign work for Capital One, "The Whopper Says" for Burger King, the immediacy marketing extensions of "Always" for Coca-Cola, and the Ray Charles work for KFC. Pace was formerly the executive vice president and group managing director for McCannErickson Worldwide. During his tenure, Pace was asked to take over Momentum, an event-marketing firm the agency had acquired. In addition to his experience at Momentum, he has had stints at Wunderman and Burson-Marsteller while he was with Young and Rubicam. Pace also served as associate director of marketing for Y&R.

Lauren Zalaznick
President, Bravo Media and Oxygen Media, Chair, NBC Universal Green Council
NBC Universal
Lauren Zalaznick, appointed President of the Bravo cable television network in May 2004, most recently expanded her oversight in May 2007 when the network announced the formation of Bravo Media, a new multimedia global content company. Bravo Media, formerly The Bravo Company, expands beyond the current core television and digital content offerings to include every consumer touchpoint, including publishing, merchandising, a talent management alliance, Bravo To Go (wireless), radio, and international markets. Additionally, Zalaznick was named Chair of NBC Universal's Green Council by CEO Jeff Zucker in May 2007.