Agenda

Dec. 11: Conference

8:00-9:00 Registration

9:00-9:10 Introduction

9:15-9:45 It's Not Just the Color of Money: Being Green Good for Business
NBC Universal, News Corp. and others studios in Hollywood are adopting green business practices. In May, Rupert Murdoch announced newscorp will be carbon neutral by 2010 not 2012, and Jeff Zucker launched an effort at NBC Universal to lower greenhouse gas emissions by at least 3 percent by 2012 and to make its TV and film production environmentally conscious. How do such green policies save money, influence investors, impact public perception and affect the bottom line?

Keynote: Dr. Allen Hershkowitz, Senior Scientist, NRDC (Natural Resources Defense Council)

9:50-10:20Keynote
Ed Begley, Jr., Actor, Environmentalist, and Host of Living with Ed, hit show on HGTV

10:30-11:00 Keynote
From Gas Friendly to Gas Free - Perception vs. Reality
As head of General Motors' Western Region, a critical part of Susan Docherty's responsibilities include making sure the public's perception of the company keeps pace with reality.  Fueled in-part by Hollywood and the entertainment industry, it's no surprise that California is a trend setting state.  Like clockwork, what starts out west seems to naturally flow across the country and even around the globe.  The automobile industry is arguably one of the most directly impacted by these trends - from size and color to public policy and manufacturing.  So how does the world's largest automaker stay in front of the trends?  What is it focused on, and what are its top priorities?  

Susan E. Docherty, Western Region General Manager, General Motors

11:00-11:30 Keynote
Going Green Is the New Black
The environment and concern over leaving a more sustainable world has
always been a topic of discussion. But never before has it reached this
corporate level of conversation and debate. Green is good for the world
and for the bottom line but how does one effect change? How can
corporate America incorporate green into their daily businesses?

Lauren Zalaznick, Chair, NBC Universal Green Council, President, Bravo Media and Oxygen Media,

11:30-12:00 Networking Break

12:00-12:30 Keynote
Driving Eco-responsibility for Entertainment
Information Technology (IT) supports nearly all aspects of business in all industries, including media and entertainment. Additionally, IT is one of the fastest growing energy consumers and carbon emitters, representing around 2 percent of global emissions. However, IT can be made dramatically more efficient and play a leading role in driving eco-responsibility through energy efficiency supporting economic, operational, and social and environmental issues. What's more, IT can help address the "other 98 percent" of the problem through overall business efficiency and 'system level' improvements such as intelligent utility networks. Successfully tackling these issues requires that business establish a green agenda that includes goals, establishing a plan to achieve goals, monitoring and verification, and reporting and participation in appropriate industry efforts. As an industry leader in both technology and business, IBM has made extensive investments to mobilize resources to dramatically increase the level of energy efficiency both internally and for clients. The plan includes solutions to sharply reduce data center energy consumption, transforming the world’s business and public technology infrastructures into "green" data centers.

Rich Lechner, Vice President, IT Optimization, IBM Systems & Technology Group

12:30-12:40 Presentation
CoolBytes® - Driving Data Center Efficiency

IT budgets are flat at best,* energy costs are skyrocketing and space is becoming a premium. A new approach is needed to resolve this exploding data center crisis.

Mark Ward, President and Chief Executive Officer, COPAN Systems

12:45-1:30 Lunch

1:30-2:00 Keynote
A Fresh Take on What It Means to be Green
Tony Pace, SVP and CMO from Subway® restaurants, outlines the choices tha the world's largest quick serve restaurant chain is making to help its customers - and our planet - be healthier.

Tony Pace, SVP and CMO, Subway Franchisee Advertising Fund, Subway

2:15-3:05 Breakout Sessions
I Love Green: Producing Content and Selling Advertising for TV and Cable
The Sundance Channel has created an entire series Sundance Channel Green about environmental innovation at home and work. Discovery Communications is launching a 24 hours Planet Green channel. NBC designated an entire week in November for green issues in their prime time television programming. Television networks are eager to tap into the green consumer segment that boasts more than $230 billion in spending power, according to a study from the National Marketing Institute. What are opportunities for documentaries and nonfiction content? What are new advertising models for sponsorships of cable programming? How can programmers link in advertisers who are trying to reach the growing green demographic? How can advertising campaigns use environmental themes to enhance their brand? How can publicists and advertisers promote green initiatives without seeming exploitative to influence consumer awareness

Kirk Iwanowski, EVP, Marketing Branded Entertainment and Sponsorship, Sundance Channel
Doug Scott, Executive Director, Ogilvy Branded Entertainment Group
Paul Polizzotto, CEO, EcoMedia
Eileen O’Neill, President and General Manager, Planet Green, a Discovery Communications Network
Moderator: Alan Friel, Partner, Kaye Scholer LLP

IBM Project Big Green Panel Discussion
The six million servers in America’s data centers, when factoring in the energy needed to run and cool the servers, consume more energy than the 300+ million televisions in the United States. In May of 2007, IBM announced it is redirecting $1 billion per year across its businesses, mobilizing the company’s resources to dramatically increase the level of energy efficiency in IT. The plan is designed to help IBM and its clients to sharply reduce data center energy consumption, transforming the world’s business and public technology infrastructures into "green" data centers. The savings are substantial -- for an average 25,000 square foot data center, clients should be able to achieve 42 percent energy savings. Based on the energy mix in the US, this savings equates to 7,439 tons of carbon emissions saved per year. Hear from IBM clients who have leveraged new thinking in technology solutions to "green" their own data centers.

Dave Laux, Global Executive, Games and Interactive Entertainment, IBM
Larry Kasanoff, CEO, Threshold Animation Studios
Phil Nail, Founder and Chief Technology Officer, Affordable Internet Services Online, Inc.
Tom Burns, Director, Post-Production Infrastructure, Technicolor
Miles Kelly, VP, Marketing & Strategy, 365 Main Inc.
Moderator: Rich Lechner VP, IT Optimization IBM

3:15-4:05 Breakout Sessions

If You Build It: Creating Sustainable Green Building Design and Renovation
Warner Bros. Studios recently remodeled its office building and received a "U.S. Green Building Council's LEED" for its design, which included using recycled, nontoxic and regional construction materials. Movie and TV studios are taking leadership roles in upgrading facilities to increase energy efficiency and decrease greenhouse-gas emissions. What sort of policies should studios adapt to create greener offices and also greener sets? How can they use recycled materials on stages and in studio? What makes for a green production design, such as low-water consumption fixtures and incorporating recycled materials? Learn how to retrofit and what the cost savings are for such measures.

Ted van der Linden, Board of Directors, U.S. Green Building Council
Steve Glenn, Founder and CEO, LivingHomes
Greg Reitz, Principal, REThink Development
Moderator: Michael Kanellos, Editor at Large, News.com, CNET Networks Inc.

Green Screen: Pitching, Producing and Marketing Environmental Themes in Feature Films
Participant Productions demonstrated earlier this year with its Oscar win for "An Inconvenient Truth" that it's possible to produce and fund films that tell compelling stories and also raise awareness of critical issues. Now they are producing Luna based on the life of activist Julia Butterfly Hill. How do you find a script, directors and producers for such ventures? What are the unique challenges socially-aware films face in finding an audience, producing funding and marketing the finished product? What are marketing strategies to inform consumers about socially meaningful content?

Leila Connor Petersen, President and Co-Founder, Tree Media Group
Liana Schwarz, Vice President Campaign Development & Operations, Participant Productions
Paula Silver, Founder, Beyond the Box
Patrick Nye, VP, Sales, LEED® AP, Bonneville Environmental Foundation
Moderator: Michael Stroud, CEO and Co-Founder, iHollywood Forum

4:10-4:40 Networking Break

4:40-5:30 Breakout Sessions

Energy Efficiency Certificates - A New Business Metric for Reducing Energy Consumption
Increased energy efficiency allows companies to dramatically reduce costs and improve the overall efficiency of their IT operations while at the same time supporting a corporate responsibility agenda. A key ingredient for clients to effectively become more environmentally aware and efficient is measuring where they are to gain an understanding of the business and environmental value in reducing data center energy consumption. IBM and Neuwing Energy will discuss how businesses can earn energy efficiency certificates for reducing the energy needed to run their data centers. The certificates earned for the first time provide a way for businesses to attain a certified measurement of their energy use reduction, a key, emerging business metric. The certificates can be traded for cash on the growing energy efficiency certificate market or otherwise retained to demonstrate reductions in energy use and associated CO2 emissions.

Rich Lechner, Vice President, IT Optimization, IBM Systems & Technology Group
Matthew Rosenblum, Executive Vice President & CFO, Neuwing Energy

Easy Rider: Fuel Usage, Energy Efficient Vehicles and Freight Options
MTV is giving its signature show "Pimp My Ride" a green makeover as part of MTV's public awareness campaign to persuade viewers to do their bit to slow global warming. Larry David drives a Prius in "Curb Your Enthusiasm." How can the depiction of cars in film and television influence public opinions and auto sales? Cars are among the top culprits for gobbling up the atmosphere by producing carbon dioxide emissions. In addition to the on-screen effort, what sort of programs can Hollywood adapt to reduce its dependence on automobiles? Hybrid cars for executives? What are eco-friendly options for shipping and logistics of freight? How can you select the best green option for your vendors and suppliers?

Greg "Gadget" Abbott, Founder, ElectricMotors
Dave Barthmuss, Group Manger General Motors Western Region Environment & Energy Communications
Chris Paine, Director/Producer, Papercut Films
Dale Wiley, CEO and President, American Green Holdings
Moderator: Cindy Wymore, Director of Government and Public Affairs, BP America

5:30-7:00 Cocktail Reception

Dec. 12:

8:00-9:00 Networking Breakfast

Breakout Sessions and Worshops
9:10-10:00 Making Noise: Green Initiatives for Music and Record Industry
Live Earth Concerts, held in July, were organized by former President Al Gore and partner Kevin Wall to feature eight concerts with the biggest names in music, playing for a 24-hour period across the globe, all for the cause of global warming. Its aim is to "trigger a global movement to solve the climate crisis." What was the impact on the listeners? How can the music industry use its influence, whether in record labels, songwriting, performing, and concerts to educate the public? Do these steps really change attitudes about global warming and start a larger movement? Is this the cause or effect of the growing mainstream awareness of sustainability.

Mike Jbara, EVP and COO, WEA Corp., Warner Music Group
Jeffrey B. Kempler, Chief Operating Officer, Capitol Music Group
Nina Guralnick, President, Live Earth
Casey Verbeck, VP, Business Development, GenGreen LLC and GenGreen Foundation
Moderator: Michael Stroud, CEO and Co-Founder, iHollywood Forum Inc.

Breakout Sessions

10:00-10:50 Some Like it Hot: But Not Planet Earth
Hollywood Takes On Global Warming and Reducing Carbon Footprints
The Kyoto Climate Change Accord created a market for carbon emissions credits. Here in the U.S., California is leading the way and recently passed an act that imposes a cap on all greenhouse gas emissions. How will this legislation specifically impact the entertainment industry? Already media giants such as News Corp and NBC Universal have announced corporate initiatives to reduce their carbon footprint. But how do you do it every day? What do these green policies mean for other companies? How will the new policies reduce energy costs, help the company recruit top talent, and improve relationships with customers? We show how your company can reduce climate change while increasing your competitive advantage.

Feature Presentation: Government of Catalonia in Los Angeles
Anselm Bossacoma, Executive Director, Trade development Office of the Government of Catalonia in Los Angeles

Eric Ritz, Founder and Executive Director, Global Inheritance
Ana Paula Tavares, Deputy Director of Development, Rainforest Alliance
Shelley Bilik, Vice President of Environmental Initiatives, Warner Bros.
Moderator: Heather Rosenberg, Director of Sustainable Community Services, CTG Energetics

10:00-10:50 Energy Conservation and Renewable Resources for Data Centers and Facilities
Entertainment companies spend millions of dollars in energy costs to power the servers, cooling, and auxiliary infrastructure equipment in massive data centers using electricity. Increasingly computer manufacturers and suppliers are offering energy efficient servers with lower heat production. Can solar energy be used to power high usage commercial enterprise operations? The energy consumed in the U.S. was equivalent to five 1000MW power plants. Our experts discuss the latest business, technical and engineering options to enable datacenters to operate at their peak efficiencies to reduce costs and negative environmental impact and alternative sources. How can data centers transfer heat production into renewable energy sources? How are PCs becoming more energy efficient by reducing electricity usage and air conditioning?

Andrew Beebe, President, EI Solutions
Doug Hileman, Advisory/Performance Improvement, Pricewaterhouse Coopers LLP
Rich Lechner, Vice President, IT Optimization, IBM Systems & Technology Group
Barry Cinnamon, CEO Akeena Solar
Mark Ward, President and Chief Executive Officer, COPAN System
Moderator: Brian Castelli, EVP, Alliance to Save Energy

10:50-11:15 Networking Break

11:15-12:15 Breakout Sessions

How Green Was My Production: Eco-Friendly Strategies for Film Production, Film Festivals and Premieres
Hollywood is not just going green on screen, but also behind the scenes. “Evan Almighty” was filmed in an eco-friendly fashion and the "rising seas" theme refers to global warming. The film’s producer gave bicycles to 400 cast and crew members during the shoot to reduce car usage. Most notably, the film “zeroed out” its carbon emissions by planting trees in wildlife refuges in California and Virginia through a partnership with the Conservation Fund. Other directors, such as "The Nativity’s" Catherine Hardwicke, the "Dukes of Hazzard's" Billy Gerber and the "Ocean's" series' Steven Soderbergh, chose construction materials, lighting and air-conditioning for their films to minimize greenhouse gasses.

We also consider film festivals and movie premiere parties. How can you incorporate green principles in event planning? What are practical tips to take eco friendly travel-choosing hotels that are powered by renewable energy sources? How do you address travel? Learn strategies for conceptualizing, planning an executing green events and gatherings. Also many film festivals want to learn how to go green and our experts give you tips.

Featured Presentation: Akzo Nobel,
Ujwal Nirgud Kar, Fellow, SMPTE (Society of Motion Picture & Television Engineers)

Panelists: Lauren Selman, Principal, ReelGreen Media
Larry Vertal, Senior Strategist, AMD
Howard Gordon, Executive Producer, 24 on Fox
Josh Mark, Executive Director, Special Event Production, Creative Services at FOX Broadcasting Company

Moderator: Ariel Hauter, Founder, Hollywood Hill

12:30-1:15 Lunch

1:20-2:30 Breakout Sessions

Shades of Green: Extending Your Consumer Brand to Become Green

Whether you are an entertainment company, media franchise or consumer product, you need to extend your brand to deliver green messages. How do you do that with an existing brand? What makes a product green? What does it take to design and manufacture green products, content, and services? How can advertisers and brand managers deliver a credible green message to consumers with your existing products? The demand for 'green' products is here, but the ability to deliver has not caught up. Our consciousness has shifted in leaps and bounds -government, businesses and consumers. And now a growing demand for accountability and transparency is driving sustainability business practices, changing the way companies design products. We address how to design and promote green products for advertisers and entertainment.

Terry Swack, Founder and CEO, Clean Culture
Tom Feegel, CEO and Founder, Brand Neutral
Arthur B. Weissman, Ph.D., President and CEO, Green Seal
Moderator: Sherry Beall, Host and Producer of Healthy Planet, Healthy Me! and Founder and CEO of At Home Naturally™

 

The Paperless Chase: Adopting Environmental Practices for Paper Distribution, Marketing and Printing
Understand practices to adopt greener office policies, such as switching to 100 percent recycled paper, using electronic media kits rather than hard copies, adding more plants to the office, using a local fruit and dairy delivery, and serving food and water on dishes and cutlery rather than paper or Styrofoam cups. How else can entertainment offices cut back on paper waste and encourage recycling? What are the challenges in doing so? Learn how you can stipulate that your paper come from forests that harvest tress sustainably, so that trees can grow back or be replanted at the same pace at which they are cut down. You can also ask your paper suppliers to participate in a program called Certified Sustainable Forestry, to ensure that the wood is from "certified" sources. What about office supplies?

Yalmaz Siddiqui, Strategist, Office Depot
Rich Sootkoos, CEO, ReProduct
Roberto DeFanco, CEO, 211(me) Green
Jeff Mendelsohn, Founder and President, New Leaf Paper
David Hawley, So. California Area Manager, Ricoh Corp.

Moderator: Brad Hole, Susainable Group

 

3:00-5:00 Social Media and User Generated Content: Implications for Media and Entertainment Companies

Produced by law firm of Kaye Scholer

This workshop is not related to green strategies, but all attendees are welcome to attend as an added benefit.

5:00-6:00 Cocktail Reception

Hosted by: Kaye Scholer